Procter & Gamble Co-Op | Spring 2026
[Industrial Design, Graphic Design, Innovation Research + Development]
This spring, I am returning as an industrial & innovation design intern at Procter & Gamble, where I am working at their headquarter office in Cincinnati, Ohio. This time, I am working within P&G Ventures, the startup and innovation arm of P&G, exploring future opportunities for emerging brands including Spruce (weed-killing products) and Zevo (bug-killing products). Through research and creative strategy, I am identifying consumer needs, uncover product opportunities, and help shape the future direction of these brands. My work focuses on designing new products intended for market launch while developing concepts that support long-term brand growth. Here, I’ve been enjoying collaborating and ideating with cross-functional teams across research, engineering, marketing, and business strategy to move ideas forward! Email me at hoffmae7@mail.uc.edu if you have any further questions about my work!
Contributions & skills include:
Brand Strategy
Using design research to uncover unmet needs and emerging opportunities for the brand. These insights inform product concepts, experiences, and strategic directions that help guide how the brand evolves in the future.
Design & Data Visualization
Researching & learning innovative manufacturing systems within P&G and transforming complex information into more communicative & powerful forms to ensure the success of multiple projects across P&G.
Brands I worked with:
The specifics of the projects I am involved with are in a working process and remain confidential property of Procter & Gamble, and therefore cannot be shared on this site. If you have any questions, reach me at hoffmae7@mail.uc.edu. Thanks!
Product Prototyping
Developing prototypes that make early product ideas tangible. By testing form, interaction, and usability, prototypes help refine concepts and guide products toward development and market readiness.
Design Communication
Using my skills & interests in design research & graphic design for multiple projects at P&G ranging from front-end data visualization to back-end packaging design.
